Polyman felt their old website needed a fresh look to appeal to the next generation of customers but they lacked a real brand identity to design from. We undertook a Brand Extension to keep the heritage of their existing logo while providing a fleshed out identity to build a brand infused site from. Adaptations of the primary logo now gives Polyman the versatility of a brand that looks great everywhere while maintaining consistency. Polyman needed a simple website solution that took care of hosting and SEO for them. Developing on Webflow, we delivered a polished site that takes care of the technical details combined with an easy to use CMS experience.